Ford CEO Jim Farley has just released an intriguing tweet about “what happens when you put a bodybuilder, environmentalist and movie icon in a room with the all-electric Ford F-150 Lightning.”
It includes a GIF image with Arnold Schwarzenegger, known as a big EV supporter, who lifts the electric F-150… ahead of the Austrian World Summit tomorrow.
We don’t know yet what it could mean, but maybe Arnold Schwarzenegger will promote the Ford F-150 Lightning a bit? It would be interesting after GMC missed its opportunity with the all-electric GMC Hummer EV.
Ford already has more than 100,000 reservations for the F-150 Lightning, but a proper media campaign, associated with an environmental agenda, probably would provide an additional boost.