Machines drive new marketing efforts
Dream Motor Group needed extra in-house capacity to expand marketing to customers of its Mercedes-Benz dealerships…
Test drive sold Bill Ford on Mustang name for Mach-E
Calling Ford Motor Co.’s upcoming electric crossover the Mustang Mach-E required approval from one of the…
MCLAREN’S MIKE FLEWITT: Brand awareness key to the future
DETROIT — McLaren Automotive builds one thing and one thing only: supercars. It has no SUVs…
Alfa dashes through Italian streets in movie
The Alfa Romeo Giulia is tearing up the streets of Italy in 6 Underground, an action…
Digital tool helps Lithia boost used inventory
Lithia Motors Inc. is expanding online efforts to source used vehicles directly from consumers, reducing reliance…
Aston’s DBX inspires ?golden expectations’
Aston Martin has been on a product push in the past couple of years, having refreshed…
Dealers compete for used-vehicle inventory with digital tools
With the used-vehicle market firing on all cylinders, dealers are fiercely competing for prime inventory. This…
Musk accepts challenge, but Ford said it was ‘tongue in cheek,’ report says
DETROIT — Tesla Inc.’s Elon Musk plainly says his pickup is a “better truck than an…
Longtime Ford ad agency WPP plans major office move to downtown Detroit
DETROIT — The world’s largest holding company of advertising agencies, which has done business with Ford…
Ford challenges Tesla to a truck tug of war; Musk accepts
DETROIT — Tesla Inc.’s Elon Musk plainly says his pickup is a “better truck than an…
Tesla’s Cybertruck unveiling shatters everyone’s expectations
The auto industry has never seen a vehicle reveal quite like the show that Tesla CEO…
Cadillac subscription service to return in February
LOS ANGELES — Book by Cadillac, a subscription service that General Motors put on hiatus in…
Daimler doing doughnut drive
An enterprising college student who’s been stuffing his 2008 Ford Focus with Krispy Kreme doughnuts from…
Discontinuance of compact cars challenges brand loyalty, Edmunds says
After Ford Motor Co. and General Motors ended production of compact cars, many former car owners…
Idris Elba, ex-Ford employee, to star in new EV campaign
Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another…
Badge shows off 2020 Corvette’s Tonawanda pride
Tonawanda’s mark will live forever on the engine of the 2020 Chevrolet Corvette. Each midengine Corvette…
Reinvented Tokyo Motor Show beats the odds and exceeds attendance target
TOKYO — The odds were against it, but the beleaguered Tokyo Motor Show — championed and…
Cars.com hires former Hyundai marketing chief Evans as EVP
Cars.com has hired veteran auto industry marketing executive Dean Evans to lead the company’s efforts in…
Audi taps ad agency for global technology campaign
Audi has tapped ad agency 72andSunny for a global campaign, but is expected to continue working…
MVP gets ’20 Corvette ? eventually
Chevrolet hasn’t started building the midengine Corvette yet, but it managed to deliver the first one…
Luxe buyers’ aspirations draw brands to Pinterest
LAS VEGAS — One of the tenets of Lincoln’s reclamation is a focus on building interiors…
Mitsubishi on journey to help communities
Mitsubishi Motors may not have the big size and ample philanthropy budgets of rival automakers in…
Nissan Titan gets strategy shift
NASHVILLE — The bright red Nissan badge that will appear on the front grille of the…
Evans exits Hyundai to take on new challenges
Dean Evans, the marketing whiz behind Hyundai’s sometimes cheeky and sometimes moving Super Bowl ads, is…
Hyundai U.S. marketing chief Dean Evans to depart
Hyundai Motor America’s hard-charging marketing chief, Dean Evans, is leaving the Korean automaker after “four highly…
Sports radio host starts his own Toyotathon
The roof of a Toyota dealership in Knoxville, Tenn., became the temporary home of a local…
A chicken in every pot, and a Dr Pepper in every cupholder
America’s cupholder war, meet America’s soft drink war. Ford Motor Co. enlisted Dr Pepper to highlight…
Real Explorer, fake monsters
Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co….
Nissan JV drops sponsor ties to NBA
The National Basketball Association lost almost all of its major Chinese sponsors in the country, the…
Tokyo auto show looks for new thrills
TOKYO — Glitzy girl J-pop groups, esports tournaments, drone racing, drifting demos and even a cross-dressing…