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Marketing

Machines drive new marketing efforts

Dream Motor Group needed extra in-house capacity to expand marketing to customers of its Mercedes-Benz dealerships…

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Marketing

Test drive sold Bill Ford on Mustang name for Mach-E

Calling Ford Motor Co.’s upcoming electric crossover the Mustang Mach-E required approval from one of the…

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Marketing

MCLAREN’S MIKE FLEWITT: Brand awareness key to the future

DETROIT — McLaren Automotive builds one thing and one thing only: supercars. It has no SUVs…

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Marketing

Alfa dashes through Italian streets in movie

The Alfa Romeo Giulia is tearing up the streets of Italy in 6 Underground, an action…

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Marketing

Digital tool helps Lithia boost used inventory

Lithia Motors Inc. is expanding online efforts to source used vehicles directly from consumers, reducing reliance…

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Marketing

Aston’s DBX inspires ?golden expectations’

Aston Martin has been on a product push in the past couple of years, having refreshed…

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Marketing

Dealers compete for used-vehicle inventory with digital tools

With the used-vehicle market firing on all cylinders, dealers are fiercely competing for prime inventory. This…

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Marketing

Musk accepts challenge, but Ford said it was ‘tongue in cheek,’ report says

DETROIT — Tesla Inc.’s Elon Musk plainly says his pickup is a “better truck than an…

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Marketing

Longtime Ford ad agency WPP plans major office move to downtown Detroit

DETROIT — The world’s largest holding company of advertising agencies, which has done business with Ford…

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Marketing

Ford challenges Tesla to a truck tug of war; Musk accepts

DETROIT — Tesla Inc.’s Elon Musk plainly says his pickup is a “better truck than an…

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Marketing

Tesla’s Cybertruck unveiling shatters everyone’s expectations

The auto industry has never seen a vehicle reveal quite like the show that Tesla CEO…

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Marketing

Cadillac subscription service to return in February

LOS ANGELES — Book by Cadillac, a subscription service that General Motors put on hiatus in…

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Marketing

Daimler doing doughnut drive

An enterprising college student who’s been stuffing his 2008 Ford Focus with Krispy Kreme doughnuts from…

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Marketing

Discontinuance of compact cars challenges brand loyalty, Edmunds says

After Ford Motor Co. and General Motors ended production of compact cars, many former car owners…

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Marketing

Idris Elba, ex-Ford employee, to star in new EV campaign

Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another…

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Marketing

Badge shows off 2020 Corvette’s Tonawanda pride

Tonawanda’s mark will live forever on the engine of the 2020 Chevrolet Corvette. Each midengine Corvette…

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Marketing

Reinvented Tokyo Motor Show beats the odds and exceeds attendance target

TOKYO — The odds were against it, but the beleaguered Tokyo Motor Show — championed and…

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Marketing

Cars.com hires former Hyundai marketing chief Evans as EVP

Cars.com has hired veteran auto industry marketing executive Dean Evans to lead the company’s efforts in…

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Marketing

Audi taps ad agency for global technology campaign

Audi has tapped ad agency 72andSunny for a global campaign, but is expected to continue working…

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Marketing

MVP gets ’20 Corvette ? eventually

Chevrolet hasn’t started building the midengine Corvette yet, but it managed to deliver the first one…

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Marketing

Luxe buyers’ aspirations draw brands to Pinterest

LAS VEGAS — One of the tenets of Lincoln’s reclamation is a focus on building interiors…

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Marketing

Mitsubishi on journey to help communities

Mitsubishi Motors may not have the big size and ample philanthropy budgets of rival automakers in…

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Marketing

Nissan Titan gets strategy shift

NASHVILLE — The bright red Nissan badge that will appear on the front grille of the…

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Marketing

Evans exits Hyundai to take on new challenges

Dean Evans, the marketing whiz behind Hyundai’s sometimes cheeky and sometimes moving Super Bowl ads, is…

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Marketing

Hyundai U.S. marketing chief Dean Evans to depart

Hyundai Motor America’s hard-charging marketing chief, Dean Evans, is leaving the Korean automaker after “four highly…

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Marketing

Sports radio host starts his own Toyotathon

The roof of a Toyota dealership in Knoxville, Tenn., became the temporary home of a local…

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Marketing

A chicken in every pot, and a Dr Pepper in every cupholder

America’s cupholder war, meet America’s soft drink war. Ford Motor Co. enlisted Dr Pepper to highlight…

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Marketing

Real Explorer, fake monsters

Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co….

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Marketing

Nissan JV drops sponsor ties to NBA

The National Basketball Association lost almost all of its major Chinese sponsors in the country, the…

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Marketing

Tokyo auto show looks for new thrills

TOKYO — Glitzy girl J-pop groups, esports tournaments, drone racing, drifting demos and even a cross-dressing…

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