Until today, Jaguar had only just dipped its paw into the proverbial milk saucer of automotive electrification, but after taking a deep breath, the feline luxury automaker has gone and leapt all the way in. Jaguar will be an all-electric brand by 2025. That means the legendary British marque is taking on Tesla head-on, and doing so much sooner than Bentley and General Motors—two other major brands that have recently promised to go all-electric by a certain date.
This move doesn’t merely phase in new EVs that coexist with gas-powered Jags until the internal combustion cars reach the end of their life cycles. Instead, Jaguar is putting a hard stop on gas-powered cars by 2025.
Today’s big announcement wasn’t limited to Jaguar, however. Land Rover, the SUV brand with shared ownership also plans make a serious move toward electrification, albeit with less immediacy than Jaguar. A Jaguar-Land Rover spokesperson tells us that gasoline engines will make up just 40 percent of Land Rover sales by 2030, and that it will be an all-electric brand by 2036—around the same time when General Motors hopes to sell only EVs. In the next five years, Land Rover will announce six pure-electric variants of its SUVs, and every Land Rover will have an electric variant by the end of the decade. The first dedicated Land Rover EV (not a version of an existing model, but an all-new SUV) will appear in 2024.
Much like Jaguar, this move puts the kibosh on gas and diesel engines in favor of a range of EVs. Jaguar is working on both EVs and hydrogen-powered cars to make the move to a pure-electric (or at least non-fossil-fuel) brand possible, and the Jaguar-Land Rover group plans on being a net carbon-neutral company by 2039. This is huge news for Jaguar-Land Rover, and we’re excited by the prospect of a deluge of electric products from both brands.