Porsche is looking to increase its online marketplace presence with the launch of Porsche Finder, a pre-owned and certified pre-owned vehicle search platform.
The website searches through the inventory of all 192 Porsche dealerships across the United States. Customers can optimize their search results for model and generation as well as vehicle equipment and packages, pricing options, and interior and exterior colors, including cabriolet roof colors. The site was developed by Porsche Cars North America and Porsche Digital.
“Now is the time to put our foot on the accelerator to make the Porsche digital experience as stellar as our cars,” president and chief executive of PCNA Klaus Zellmer said. “Providing seamless access to our products is a top priority in our existing e-commerce strategy, with the goal of creating a one-stop shop for new and pre-owned vehicle search and purchase, which will follow down the road. For now, the new Porsche Finder platform for pre-owned vehicles will enhance the customer experience and greatly benefit our dealer partners.”
In a recent interview, Zellmer told Tech Crunch that the German marque is looking to develop a seamless e-commerce ecosystem for everything Porsche that will eventually allow customers to trade in their vehicles and complete the financing, insurance and final web signature.
As of writing, there were 4,389 used Porsche models available across the country.
Sorting by price, we found that the most expensive car currently for sale is a 2015 918 Spyder with an asking price of $1,214,948. The second-most expensive car is a 1997 911 Turbo S with a $474,844 sticker price. If you don’t have that much money to spend, there are 40 used Porsches available for less than $40,000 each.