Let’s put our differences aside for a minute, because whether you’re rooting for the San Francisco 49ers or the Kansas City Chiefs in Super Bowl LIV, we can all come together to appreciate a quality Super Bowl commercial. Especially if it includes cars. That’s why we’ve gathered every automotive ad from the 2020 Big Game for your viewing pleasure and put them right here in one place—we’ll continually update this post with the latest as they’re released, too. Enjoy!
Audi | “Let It Go” with Maisie Williams
If you like the HBO series Game of Thrones and the Disney movie Frozen, then you‘re going to love Audi‘s Super Bowl commercial, which features Maisie Williams (better known to Thrones fans as Arya Stark) singing “Let It Go” from behind the wheel of the battery-electric Audi E-Tron Sportback. While the ad’s opening scene is rather bleak, it ultimately concludes on a more cheerful note, as a couple in a standard E-Tron join Williams in song as locals flash smiles at the camera. The future can seem dreary, but Audi’s Super Bowl spot offers a glimmer of hope.
Genesis | “Going Away Party” with Chrissy Teigen and John Legend
Genesis‘ first Super Bowl commercial enlists celebrity power couple Chrissy Teigen and John Legend to put “old luxury” on notice. The spot features Teigen calling out a number of eccentric attendees at old luxury’s going away party in a very Larry David-esque scene seemingly pulled out of the HBO show Curb Your Enthusiasm. Teigen then announces the arrival of “young luxury,” which assumes the form of her husband John Legend behind the wheel of the new Genesis GV80 crossover SUV. Welcome, young luxury.
Hyundai | “Smaht Pahk” with David Ortiz, John Krasinski, Chris Evans, and Rachel Dratch
Hyundai clearly put its eggs in the New England Patriots basket with its Super Bowl LIV commercial. Unfortunately for the South Korean automaker, the Super Bowl LIII champs never made it past the wild-card round of playoffs this year. Regardless, a Boston accent is funny whether the Patriots are playing in the Big Game or not. Especially when the accents come from the mouths of Saturday Night Live alum Rachel Dratch, former Boston Red Sox player David Ortiz, and actors John Krasinski and Chris Evans. The ad focuses on the 2020 Hyundai Sonata‘s self-parking feature (which is similar to Tesla’s “Summon”), Smart Park. Or is that Smaht Pahk? Regardless, the Boston-area legends all can’t get enough of the midsize sedan’s parking-friendly feature. In other words, Hyundai’s made one wicked funny ad.
Jeep plans to get in on the Super Bowl action with a 60-second spot of its own. Although there’s no teaser or full commercial available to watch yet, the ad reportedly includes Bill Murray and references the 1993 film Groundhog Day.
Kia | “I Run For” featuring Kia Seltos
Kia‘s pulling at our hearts with its Super Bowl LIV commercial. Although the ad itself, which features the new Seltos small SUV, remains unreleased, the teaser clip is a dramatic message of hope that focuses on a young boy as he reveals all that he “run[s] for” to members of the media.
Porsche | “The Heist” featuring Porsche Taycan
Porsche’s 60-second Super Bowl spot teases a longer two-minute ad available to watch online. Dubbed “The Heist,” the commercial puts the spotlight on the brand’s all-new Taycan battery-electric sedan. What starts out as a Mission: Impossible-like ad, which sees a Taycan stolen from the Porsche Museum in Stuttgart, Germany, soon turns into a Bad Boys-like car chase that includes screeching tires and various sight gags. Although the Taycan takes the spotlight, it’s far from the only Porsche in the ad, and fans of the German automaker will surely go gaga seeing some of the brand’s greatest cars on screen.